Building a website can involve a lot of investment in and use of cutting-edge technology; however, unless the psychology of users is considered, even the flashiest site will fail to gain traction. Here are the ways in which considering human nature can help in the design process.
Although people like to think that they are in charge of their actions, the reality is that the subconscious plays a big role in decision making. As a result, websites must be created to take advantage of cues that will help them to engage with visitors subtly yet effectively.
This has led to the coining of the term ‘neurodesign’, which encompasses the ideology that presenting a site in an aesthetically pleasing way is only half the battle; in addition, it is necessary to factor in how users will feel when they visit it.
One example of neurodesign in the context of site building, which many people will have encountered but not necessarily registered on a conscious level, is the offering of something as a free gift. This could be anything from access to an article or media file to access to an entire social media platform – the principle is the same.
By giving something to visitors for free, or more specifically by doing so while explicitly defining it as a free gift, a site begins to build a relationship with its users and fosters the sense that they should reciprocate this initial generosity with their own commitments further down the line.
In the long term, tech billionaires such as Elon Musk are eager to directly integrate computer hardware with brain tissue, creating the kind of future envisioned by Iain M Banks. The subtleties of web design, when well executed, are already capable of exerting deep influence over individuals.
Agencies such as Belfast web designers Ryco Marketing can help businesses of all shapes and sizes to maximise their online impact. It is not just firms providing web design in Belfast that consider psychology when creating sites, of course – it is a global movement.
The end goal is to make sure that the user experience is both uniquely useful and appealing on a surface level alongside being tuned to compel people to return again and again by forging a much deeper connection.