If you are exhibiting at a trade show for the first time, you may be feeling a bit nervous. No matter how many times you exhibit at a trade show, you learn a little bit more each year, and things will start to get easier and easier. There are just so many things to bring, so many rules to learn, so many problems to solve, and all of it costs money up front. You have to pay for your booth, you come out of pocket on merchandise that may or may not sell, and unless you’re in your hometown, you have to pay for a hotel. If you want to maximize your sales, minimize theft, and have the most fun at your next trade show, here are five helpful tips for trade show exhibitors.
- Price your merchandise. There is always going to be a wave-like nature to the traffic you get in your booth. There may be dead moments when you start to get bored and there will likely be times when you are struggling to help everyone at once. During those moments, you want to minimize the amount of time it takes to do everything. People want to know how much something costs before they have to talk to you. If something doesn’t have a price and you’re talking to someone else, they’re probably going to just walk away.
- Program your tablet. These days you need to be processing all of your sales through a tablet or smartphone. You can write paper receipts for people who want a receipt, but otherwise you shouldn’t be bothering with paper and ink. There are several apps you can download on your phone or tablet and adapters you can buy for swiping cards. You can program all of your inventory and prices on your device beforehand so that you can process sales much faster on the spot.
- When you look at the other booths around you, you may notice a difference in the price points of their merchandise. If another booth is attracting a lot of traffic that is looking for a lower price point, you want to put your lower priced products closer to their booth. The same goes for neighboring booths that are carrying more expensive merchandise. Although, you will want to keep the more valuable products close to your person. You want to make it as hard as possible for thieves to swipe things when out of your line of sight.
- Minimize sitting and eating. You always want to be ready to answer a question and you always want your customers to feel welcome. If they walk by your booth and see you sitting and talking or eating, they will consider coming back later – but later may not ever come. If you have a skirted table, you can keep food and drinks under the table and sneak a bite from time to time, or take a few minutes away from the booth.
- Capture attention. One of the best ways that you can capture everyone’s attention is with a clean, eye-catching trade show display. You want your name and logo to be prominent, and you want to catch people’s attention for the right reasons. If your tables, display stands and even your attire don’t convey a clear aesthetic message, then you won’t seem professional. You can learn a lot about how to coordinate your whole operation with Blazer Exhibits & Events. Visit http://www.betterforbabies.com/ for more tips.